Results
Case Studies
What a Cinder engagement looks like end to end: what we found, what we changed, and what moved as a result.
Maple & Co.
Retail
Maple & Co.
Retail
Retail · 2026
Product pages read like brochures, so the engines had nothing quotable. We rewrote the top twenty into direct question-and-answer pages and added product schema.
Share of AI voice
34%
from 9%
Prompts citing them
41 of 60
Inbound from AI referrals
+2.8x
Northline
Ecommerce
Northline
Ecommerce
Ecommerce · 2025 to 2026
A competitor owned every buying-intent answer. We tracked which sources the engines pulled from, then built comparison pages targeting the exact prompts customers were asking.
Share of AI voice
52%
from 18%
Average citation position
1.6
from 4.2
Assisted revenue
+19%
Sterling Digital
Professional Services
Sterling Digital
Professional Services
Professional Services · 2026
An agency reselling Cinder to its own roster. They moved eleven clients onto the dashboard and reported AI visibility alongside their existing search work.
Client accounts tracked
11
Reporting time saved
6 hrs / month
Retainers upsold
4
