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Frequently Asked Questions
Answers to the questions we hear most about AI visibility, pricing, and how Cinder works.
AI visibility (also called AEO, or answer engine optimization) is how often, and how accurately, your brand gets mentioned when people ask ChatGPT, Perplexity or Gemini a question. As more people start their search inside an AI answer instead of a search engine, being the name AI recommends is becoming as important as ranking on Google once was.
SEO optimizes for ranking in a list of links. AEO optimizes for being cited directly inside a generated answer, often as the only brand mentioned. The signals overlap, but AI engines weigh things like structured data, source credibility, and freshness differently than search engines do, which is what Cinder tracks and improves.
Cinder tracks citations and mentions across ChatGPT, Perplexity and Gemini today. Claude and Copilot are next, and coverage expands as new AI engines gain adoption.
Managed and Managed Plus are the same service at two sizes. Both are done for you: our team measures your visibility, writes and ships the site changes, and reports what moved. Managed Plus adds more tracked prompts, more changes each month, per-location prompt sets and a second monthly call.
Cinder is a managed service in two levels, priced in Canadian dollars, month to month, plus HST. There is also a one-time audit and setup week to start. See the Pricing page for current figures and what each level includes.
No. Dashboard plans are billed monthly with no lock in. The Managed Service is billed as an ongoing monthly retainer rather than a fixed-term contract.
AI engines update their sources continuously, so early movement in citations can show up within the first few weeks. Building durable, default-answer visibility in your category is a longer game, typically a few months of consistent optimization.
Yes. We only track public information about your brand's visibility across AI engines, we don't require access to internal systems, and we never share client data across accounts.